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Website redesign case study for Freedom2Work
Website Redesign Case Study for Freedom2Work
Overview
Freedom2Work is a Dubai-based company that provides freelance licenses and residence permit to help you establish your freelancing business in Dubai. Our focus was UX website redesigning along with adding some dynamic features to the platform.
Freedom2Work is a unique platform that helps freelancers to connect and thrive in the UAE market. The company’s primary aim is to provide premium freelance visa and permit services so that they can successfully connect with clients in one of the world’s largest growing gig economies.
To understand their business in depth, we need to recognize the three key modules of the business:
● Licensing Module: This module helps people from UAE or any other country with work permits, visas, and medical insurance. All the payments can be done online through their website. They provide complete assistance in getting these work permits and licenses approved, which can be challenging.
● Co-working spaces and meeting rooms booking module: Freelancers often need work spaces for client meetings. Freedom2Work allows cafes and hotels to enlist their meeting rooms or coworking spaces for freelancers to have client consultations. You can simply book your choice of meeting room through online payment and the vendors (cafes/hotels) will provide the space accordingly.
● Product Selling/ Buying Module: This one is for retailers who want to sell their products and build a community through this platform. Retailers enlist their products and you can place orders online, just like a marketplace.
Apart from this, the brand is also working on implementing other services like Job Portals, Co-living spaces, Community support, connecting to Fintech companies, and so on. Our primary focus for this project was to redevelop their existing website.
Challenges
As the platform already existed, in our website redesigning process, we had to make sure that the new version was more efficient. We also faced a few difficulties with the vendor payout verification with Stripe.
The business helps freelancers identify business activities that suit their skills and offers the necessary documentation to scale their freelancing venture in Dubai. As mentioned earlier, Freedom2Work works on different modules and everything had to reflect on the website. Hence, the website required different categories and subcategories for different targeted users—freelancers, hotels/ cafes, retailers, etc.
The platform works as a one-stop solution for freelancers, much like our own website. And the older version of the website wasn’t user-friendly at all. We started working on improving the UI/UX of the website with videos, categories, and other design elements.
During the UX redesign process, we faced some issues in the finalization as it was a lot of information in one platform.
Another unique challenge was the vendor payment verification with Stripe. Stripe is a financial service that requires a lot of specific information to work smoothly. Unfortunately, some of the UAE residents did not have detailed information which caused a hindrance in the payment through Stripe UAE accounts.
However, whenever we take on a project, we ensure to find solutions to any problem that may arise during the process. Our team members had long conversations with the Stripe team and found alternative solutions to this problem. Once we got the solution, we started implementing them into the website.
Technology
We used Angular for this project with Node.js as the backend. Here is the full list of technologies we used for the website:
Our tech stack included:
- Web Frontend - Angular
- Backend - Node.js
- Server - AWS
- Database - MongoDB
Our Project Execution Protocol:
- Initiation
- Planning
- Create tasks
- Setting timelines
- Assigning specific tasks to the team
- Tracking progress
- Communication
- Engaging with the client
- Scheduling necessary changes
- Testing
- Closure
User Categories:
- Freelancers: These are people applying for work permits, booking meeting rooms, and coworking spaces, and placing orders.
- Cafés/ Hotels: These are vendors who can enlist their spaces for meetings and work.
- Retailers: These are entrepreneurs who need a marketplace to sell their products.
- Super Admin: This panel serves as the supreme authority of the portal.
Sections Introduced on the Website:
- Licensing
- Coworking spaces/ Meeting rooms
- Retail module
Customer Panel:
- My licenses
- My orders
- My bookings
- My Profile
Vendor Panel:
- My profile
- My products/services
- My orders
- My Payments
Admin Panel Categories:
- Freelancer Management
- License application management
- Vendors management
- Orders / Bookings management
- Blog management
- CMS pages content management
- Testimonials management
- Vendor pay management
- Reports management
Solution
Our website redesign process led to the following results:
- The categories and sub-categories introduced on the website help people to navigate the platform better.
- We implemented the WhatsApp icon on the website for those who want to directly communicate via WhatsApp. This makes communication between customers and the business more convenient.
- The masonry layout of the website improves its user experience along with a compact design where users can find all the services the brand provides.
- We integrated proper CTA buttons and videos to make the website more interactive, thus, improving the UX of the platform.
- The use of white spacing is necessary to ensure the responsiveness of any platform. Our design has proper spacing and alignment of the elements that make the website responsive, easily navigable, and faster.
- MongoDB database always works on platforms that require easy access to a lot of data. It helps to scale up any software and supports modern databases like transactions.
- The Angular front-end of the website makes it highly optimized and easy to integrate additional features.
Client Feedback
The result of the website made the client very happy and appreciative of our work. After going live, we are working on some changes to ensure better operation of the platform.
Testimonials
How our services bring about success
Jason Korkin
As a professional in the web development field for the last 15 years, we retained Brainium to redesign and rebrand ProDataFeed.com. The quality of work by the designer, timeliness of delivery, and knowledge of user interactivity was highly impressive for an overseas, outsourced company. We have had Brainium now design multiple sites and look forward to opportunities to work together in the future.
Kit Yi
The team at Brainium has created a beautiful and functional web site for us. We found each of the staff that we worked with were totally professional, highly committed and customer focused. We are very pleased with the work being carried out by Brainium, from the initial design stage to the post project services, outstanding work throughout. Thank you.
Daniel Tyzzer
We began working with Brainium around 4 months ago. This is our first time getting a website built and the Team at Brainium made the experience very enjoyable. We are based in Australia so one of our concerns was being able to get in touch with them. But they were always easily contactable. They responded quickly to all of our inquiries. Our site was finished very quickly and they worked very well with our team. We have no problems recommending their services.
Mason Saint-Felix
Great standard of work and the team is one of the best in the industry. Absolutely recommend working with this team.
