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Higher Web Traffic Generation via Facebook. A Case Study for Vault Active
Higher Web Traffic Generation via Facebook. A Case Study for Vault Active
About Vault Active
Vault Active is an Australian-based fashion and lifestyle brand that sells affordable and sustainably designed athleisure wear for men and women.
The e-commerce store provides an opportunity for local designers to grow their business and meet the desirable style of customers with unique personalities. The shop lives and breathes to instil confidence in consumers while embracing the modern Australian lifestyle.
They also wanted quick loading web pages and a good site structure to improve indexability and SEO rankings.
The Situation
The owner of Vault Active reached out to us as they were displeased with the conversion rate generated from Facebook ads.
They were running a promotional campaign in which Facebook users would register to win a pair of leggings for free. The client could not accumulate the desired conversion rate with the internal team, and the web traffic did not advance as a result.
Our Goals and Objectives
- To improve conversions via Facebook ads
- To generate web traffic from Facebook ads
- To increase the number of participants
Our Strategy
Phase 1:
Having a proven strategy for how images drive more clicks, we focused on an image-based solution. We ran two different ads: one of the ads featured a single image and the other displayed multiple images. Using images is a method to catch potential consumers’ attention quicker as they stop scrolling and look at the offer.
Phase 2:
Then we customised the image depending on ratio and included text to hint at the offer. We also crafted the text in a way that appealed to the target audience. Before implementing this step, we researched the age and interest of potential consumers so that the text could leave a lasting impact. In the end, we placed a call-to-action in order to lead customers to take the right action.We meticulously used Facebook insights to increase click-through-rate so that the ads do not fail. In addition to it, we ensured our client ROI throughout the campaign.
The Result
Testimonials
How our services bring about success
John Koumpan
You completed the work on-time, were flexible with our requirements and professional at all times.
Anna Philp
I have enjoyed working with Brainium Information Technologies. They’ve been prompt, professional, and very friendly and they’ve gone above and beyond with their work. They have even offered a couple of discounts along the way. I will work with them again as I am extremely happy with their services.
Bruce and Lorna Probst
Our experience with the Brainium team has been a delight. Our early communication with Abhi over a period of several weeks when we as newcomers to the App development industry could have been daunting but it was in fact assisting, comforting, and encouraging. The communication was always prompt and more importantly, the team realized we needed support as our technical skills were limited. Once the development of the App was underway, under the management of Pekham and her team, the development process has been a steady progression. The project management team also enabled us to understand the process. The team was outstanding in supporting their clients and helping when necessary.
Justyn Bensimoun
I enjoyed working with Brainium, they are very patient and will listen to all your ideas. Even after my project went live, they’re helping me set it up. Thank you so much!
