Acquiring clients is easy, but learning to retain them is what makes you a successful businessman.

Customers or clients form the foundation of any business organization. A successful businessman not only looks for acquiring new clients but also invests time in retaining the old clients as they are aware of the fact that the loyalty of a client is the key to grow any business. So, apart from teaching your employees the hard skills that are required to hold on to the job, do give them some training to develop soft skills. While hard skills satisfy the clients with product or service delivery, soft skills like empathy, patience, care, and behavior satiate the customers’ emotions and help in retaining them.

Are you worried about losing your customers? Look at the points below! Here are some of the ways to show your clients/customers to show that you actually care for them.

1. Send Weekly Mail

Never fail to check on your customers regularly. Make it a habit of sending them a weekly mail to inform them about the growth of your business in the week. This will ensure that you value your clients’ opinions and want them to know about every little thing about your brand. Even your customers will feel valued and gain interest in your products and services. 

2. Create a WhatsApp Group

It has been a long time that WhatsApp has taken over personal messaging inboxes and there is hardly any person in the modern era who is unknown of what WhatApp is. Make sure that all your clients’ personal numbers are enlisted on your WhatsApp chat. You can create a group with all your clients and send some formal as well as informal messages in the group on a regular basis. This will ensure you stay connected with your clients.

3. Show Your Clients That They Are Special

Do not ever overlook any of the milestones achieved by your clients-be it professional or personal. Never fail to wish them on their professional success as well as personal happiness. Also, not just success and happiness, but share their failures and personal grievances too. A relationship of trust automatically develops whenever there arises an emotional dependency and this, in turn, will establish a good professional relationship as well.

4. Educate Your Client

Your client may not have an in-depth knowledge of the products and services you offer and can have a lot of questions. Always have the patience to listen to your clients and cater to their queries. Present yourself in such a manner in front of your customers that they can believe you to be their guide or mentor and can trust you blindly. The art of listening and explaining plays a pivotal role in establishing a healthy professional relationship.

5. Prioritise Communication and Avoid Misunderstanding

Never underestimate the power of communication with your clients. Make sure you share each and every detail with your customers about your products, services, employees, deadlines, etc. Never leave any scope of misunderstanding between you and your clients. Also, assure your clients to share any query with you without any hesitation and make sure you answer them.

6. Be Grateful to Your Client

Make sure your clients leave with a sense of satisfaction. Whenever you are done with the delivery of your products or services, send a personal thanking mail to your client. Be grateful to them for trusting you with a project and ask them to share their feedback about you. Learn from them about your flaws so that you can rectify them and also how you contributed to their personal and professional growth. This gesture will ensure your customers that you value their opinion and will make them eager to choose you again in the future.

7. Be Clear With the Entire System

The first information you should give your customer is about the process you follow. Every business organization has some rules and regulations and no employee or client can have the privilege of not following them. Your clients should be aware of your system as well as the process they need to follow till the time you work with them. Maintaining proper decorum on both parts will ensure you successfully complete the entire project with much ease.

8. Reward the Loyalty of Your Customers

As the loyalty of your customers will only boost the growth of your business, encourage them to be loyal as much as possible. Apart from appreciating their loyalty on a regular basis, provide your customers with some award titled “Most Loyal Customer”. This will instill their belief that your customers are precious to you and you will leave no stone unturned to make them happy.

9. Free Gift for the First Time

When a client trusts you for the first time, be grateful for their decision and show them your gratefulness. Apart from satisfying them with your work and sending them a ‘thanking’ mail, do something more. Send a small gift to your client as a souvenir of your interaction. This will ensure that your clients are aware of your opinion about them and how much you liked providing service to them.

Related: What is Omnichannel Customer Experience and Why Should You Do It?

10. Invite Them to Some Special Events

Never forget your present as well as your past clients to any special event of your company. Whenever you launch a new product or service or make some important announcement, make sure all your clients are aware of it. This will not only encourage your present clients to expand their business relationship with you but also motivate your former clients to start a new project with you. In both ways, you will be the gainer.

11. Take the Social Media Game Into Play

Whenever you complete a project with a certain client, make sure you post and tag them on social media and share your experience with them. This will help your clients know about your experience of working with them. Also, an appreciation post will definitely make your clients happy when they will realize that you are not restricting your opinions only to yourself but also letting the world know about them. This will also ensure that your clients’ business expands and you get more work from them.

12. Take Advantage of the CRM Software

Not only does the proper CRM keep track of the contact details of the clients, but it also monitors the interaction history you had with your clients. It also tracks the needs and preferences of your clients. This makes it easy for your clients to follow up and show them that you care by catering to their particular needs and preferences.

13. Pay Attention to Your Clients

When technology makes business more complex, it’s always the basic stuff that will make clients feel good. Give your clients full attention by keeping all the distractions surrounding you away as they talk. Often, while a customer is explaining something or telling something important, staff type email or responds to phone calls. Avoiding such distractions will assure your clients that they are the most important for you.

14. Be Positive in Front of Your Clients

When talking negatively about your job, competitors, clients, the industry, weather, or whatever, it’s almost impossible to set a caring tone. By promoting the good stuff and asking for solutions to issues, and not complaining about petty problems, you can create a positive, caring environment.

15. Have a Fun-Filled Relationship With Your Clients and Customers

Laughter is a sign of affection. It is not mandatory to have every conversation or exchange with your clients will have to be from a business perspective. Appropriate humor from you or clients is a strong way of building stronger bonds. You can make fun of yourself for a little mistake but make sure you never laugh about a major mistake that has upset your customers. 

Final Words

Look for ways to improve each and every interaction a bit better than the previous one. Make sure you give your best to satisfy your clients with your work and show them that you care for them. Some extra words of gratefulness and sweet gesture will only ensure your clients are happy with you. Invest in some extra time and energy to make your clients happy in order to successfully grow your business.

Let us know what you think in the comments section below.