Artificial intelligence (AI)  tools like ChatGPT and Writesonic are gaining major attention among marketers and within the SEO community. Although AI is the buzzword of 2023, where a lot of people have extreme reactions about its involvement in many areas like copywriting, AI SEO is transforming the way search engine operates and optimize content. 

While automation is the indispensable future for most industries, we need to understand how automation would affect SEO. 

Can SEO be automated?

Before answering this question, we must understand what Search Engine Optimization (SEO) stands for. 

In simple terms, Search Engine Optimization or SEO is the process through which we generate organic traffic to optimize a website’s pages. It’s a race to get your page to rank higher in search engine results. 

For this race, we conduct a whole of keyword research, data analysis, content optimization, image optimization, earning inbound links, strategy planning, audits, etc. 

As one of the SEO experts in India, we can safely say, fully automating SEO requires human expertise and intervention. For instance, the strategy and planning of SEO involve a deep understanding of business goals, target audience, and competition. Additionally, since a lot of SEO strategy revolves around content creation, using AI for SEO content would fail to humanize the brand among its audiences. 

Nonetheless, several SEO areas can benefit from automation, making it more efficient and effective. 

Here are some reasons why automation can be beneficial in SEO:

Data Analysis and Reporting:

This part of SEO usually involves analyzing vast amounts of data, such as website traffic, keyword performance, and backlink profiles. AI for SEO data analysis can process this data quickly and provide insights and reports. This helps experts save time and contribute more to strategizing and planning.   

A report by BrightEdge suggests that 68% of all online experiences start with a search engine. Automation of data analysis can also improve your search engine rankings considerably, improving your customer’s online experience. 

Keyword Research

Keyword research improves website traffic. SEO is one of the primary tools you have for organic search. 

The same report by BrightEdge states that 53.3% of all website traffic arrives from organic searches. Automation of SEO can assist in identifying relevant keywords and search trends. This would help SEO professionals discover new keyword opportunities and optimize content accordingly.

Technical SEO Audits

This is another area where automation would be beneficial for SEO. SEO AI tools can scan websites to identify technical SEO issues, such as broken links, duplicate content, or slow page load times.

Automating technical audits would save time, assisting professionals in identifying any issues quickly. You can take the necessary measures to improve the website’s UX. 

Reporting and Performance Measurement

AI automation can very easily streamline the process of generating reports and measuring SEO performance metrics. Automation would allow SEO experts to assess the impact of their strategies, identify areas for improvement, and communicate results to stakeholders.

AI for SEO practices can revolutionize the way websites are ranked, optimized, and ultimately discovered by search engine users.

Now that we know what areas SEO and automation could work in, let’s discuss how we can implement AI for SEO. 

How to use AI for SEO?

As businesses advance, using AI in various fields has become increasingly important. As we discussed before, no one can replace human expertise, especially in creative and strategic fields. 

However, AI-powered tools and algorithms can provide valuable insights, automate repetitive tasks, and improve the effectiveness of SEO strategies.

Boosting keyword research and better content optimization

Keyword research and content optimization are one of the primary aspects of SEO. Almost all SEO campaigns begin with keyword research. 

But, keyword research takes time. With AI SEO-powered tools, you can analyze search trends, user behavior, and competitor data to identify relevant keywords. AI tools are pretty functional for suggesting long-tail keywords, semantic variations, and search patterns that align with user intent.

For content optimizations, AI-based SEO tools can determine the best-performing content for a targeted user, providing recommendations based on patterns. Moreover, AI SEO content writing tools like Writesonic can generate appropriate posts, blogs, and video ideas for you.

AI algorithms can analyze large amounts of data to recommend keyword optimization strategies. Things like titles, headings, meta descriptions, and content can benefit from optimizing keyword placement. 

Enhancing user experience through on-page optimization

In 2023, you cannot compromise on the user experience (UX). SEO helps with the user experience of any website. Optimized content and images help users find their desired products as well as information easily, enhancing the UX. 

AI SEO software can analyze websites for technical SEO issues, such as broken links, duplicate content, and site speed. This would help experts to identify and prioritize areas for improvement, ensuring a technically optimized website.

For instance, AI SEO tools can analyze a user’s behavior and offer personalized recommendations for content or personalized ads. Most social media platforms like Instagram use this AI algorithm to customize ads for you. These tools can even analyze user behavior metrics, such as bounce rate and time on the page, to optimize the user experience.

Voice Search Optimization

Our lives are filled with voice assistants and smart speakers, like Alexa, Siri, or Google Assistant. This has led to a massive amount of rise in voice search queries. 

With AI tools becoming more and more advanced, voice recognition technology would also improve, resulting in voice search metrics becoming a critical aspect of SEO. AI technologies such as voice recognition and natural language understanding, enable SEO professionals to adapt to voice-centric queries.

SEO AI tools need to focus on long-tail keywords to provide better results. AI algorithms can study voice search patterns and provide insights into improving content for a better conversational query. 

Content development and optimization

With AI becoming a critical aspect of marketing and content creation, the development of technologies like natural language processing (NLP) and natural language generation (NLG) is evident. AI SEO content writing tools like Writesonic or ChatGPT can generate content or assist in content creation processes.

For instance, some AI SEO WordPress plugins can analyze existing content to identify gaps, suggest improvements, and optimize it for search engines, ultimately improving the user experience. 

With these techniques, you can easily create personalized content tailored to specific user segments for ads, social media posts, email marketing campaigns, and others, improving content relevance and customer engagement.

Competitive analysis and predictive SEO

You cannot plan a marketing strategy without two aspects- competitive analysis and market trends study. Fortunately, experts can take the help of AI SEO tools for both of these aspects. 

AI software is great for any type of pattern analysis. Thus, AI tools can analyze competitors’ SEO strategies, backlink profiles, and content performance to help you identify strengths, and weaknesses, as well as, to find the grounds for improvement. A deep insight into your competitor rankings, content gaps, and social media presence can help refine your SEO strategies. 

You need predictive SEO tools for market trends and future user behavior. By leveraging AI-driven SEO tools and Machine Learning (ML), businesses can predict future market trends, changes in user behavior, and search engine algorithm updates. 

Predictive SEO is crucial if you want to stay ahead of the competition curve and create viral content for your target audience. 

Link building and outreach

Link building helps with optimizing your content. AI algorithms can analyze backlink profiles, point-out high-quality link opportunities, and monitor link-building campaigns for your brand. 

But some algorithm tools fail to identify quality backlinks. This is where you need an SEO expert to secure high-quality links. 

With outreach, automated tools can assist marketers in identifying potential link partners and personalizing communication. Automated SEO tools help to streamline the outreach process. However, building genuine connections can’t be possible without human intervention. 

Tracking and performance monitoring

SEO is an area of marketing where constant monitoring is a necessity. With multi-channel networks, it becomes challenging for experts to track every channel and recognize ways to enhance a particular campaign. 

AI-powered tools can monitor keyword rankings and organic traffic offering real-time updates on SEO performance. They also help you identify backlink profiles that would be perfect for your SEO efforts. 

AI-powered automated algorithms can help you figure out changes in search engine algorithms, monitor competitor performance, and offer data-driven insights to help you with your SEO strategies. 

Examples of AI-driven SEO tools in 2023

If you are looking for some effective AI SEO tools in 2023, we have a list for you. These tools can help you with keyword research, performance monitoring to content creation.

Jasper

Jasper is an AI SEO content writing tool that creates SEO-optimized blogs, emails, and other promotional content for your brand. The AI has more than 50 templates for users to choose from, ranging from:

• Plagiarism 
• Multi-user login
• Brand voice customization
• Auto-save and much more 

However, any AI SEO writing tools need human supervision to form more humanized content that helps audiences to connect with your brand.

SEMrush

SEMrush is one of the most popular tools for SEO. But many might not be aware that SEMrush uses AI SEO tools like Rephraser and others that generate blog ideas, as well as, refresh existing content for SEO purposes. 

It’s a great tool to perform keyword gap analysis and configure local SEO. Some of the key features of SEMrush include:

• Link-building strategies
• Competitor keyword analysis
• On-page SEO optimization
• AI text-to-image generator
• Meta description creation and others

Pro Rank Tracker

One of the most challenging aspects of SEO practices is getting real-time updates on content ranks in SERPs. Most experts do the assessment manually, which is a tedious and time-consuming process. 

Pro Rank Tracker is an AI SEO tool that provides automatic updates along with, updates on demand. It has an international tracking feature, helping you to monitor your content in multiple languages, globally. 

Surfer SEO

Surfer SEO is an AI-based SEO software that uses a Natural Language Processor (NLP) to provide optimization of on-page SEO. It integrates very well with CMS platforms like WordPress, making the whole process of optimization much more effortless. 

It analyzes competitors’ keywords and runs them through an open-source NLP. After that, it would suggest ways you can use those keywords to improve your content. 

Some of the key features of Surfer SEO include:

• AI outline generator
• Grow Flow
• SEO content editor
• WordPress or Jasper integration
• Internal Linking 
• Generating article ideas and so on

Diib

Diib is an SEO AI tool that uses deep traffic insights to enhance your business growth and online visibility. Diib offers a personalized growth plan for your business, including customized objectives alerts for your SEO efforts. 

Diib isn’t a content generator tool; it is more helpful with off-page SEO and other aspects like keyword rank monitoring. It also offers backlink monitoring and competitor ranking. 

Some of the key features of this SEO AI tool are:

• Daily health score
• Monitoring SEO keywords
• Customized objective SEO alerts
• Social Analytics
• Backlink monitoring
• Competitor analysis and more

Scalenut

An all-in-one SEO AI marketing tool, Scalenut has a lot of features like a keyword planner, SERP analyzer, content optimization, and SEO article generator. 

Scalenut offers content writing that creates a well-planned workflow to automate outlines of content based on SERP analysis. Also, it has an editor that offers real-time feedback to boost the visibility of each of your posts!

Some of the effective features of Scalenut include:

• Search volume analysis
• Keyword research
• SERP analysis
• Content optimization and others

Read More:

A Comprehensive Guide to Marketing Automation and AI 2023

How to choose the right SEO AI tool for your business?

AI SEO tools are a smart way to improve website traffic for your business. Whether you want to perform keyword analysis, add meta descriptions, perform technical audits, or do content optimization, there are numerous options for AI-powered SEO software in the market. 

The advancement of AI technology is a promise of better customer experience, visual search, and voice search optimization, resulting in broader ways businesses can enhance their online presence. 

However, it is crucial to understand that while AI can efficiently assist you in these areas, you cannot ignore the importance of human expertise. Human supervision is significant for interpreting the data and adapting SEO strategies, thus, making strategic decisions based on the insights. 

The perfect way to truly optimize your SEO efforts would be to hire SEO professionals who can efficiently implement the power of AI with human intelligence. Brainium has a team of proficient SEO experts in India who can maximize the effectiveness of SEO strategies with AI and help your business stay ahead in an ever-evolving digital landscape.