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How is B2C Marketing Different from B2B Marketing?
webmanager The fundamental difference between business-to-business and business-to-consumer businesses is the end-user, the target audience. Traditionally B2B sells to other businesses, while the target audience of a B2C company is individual consumers. Over the years, both business forms have converged and intersected, using similar channels and …
The Ultimate Strategies To Raise Start-up Capital.
Not working a 9 to 5 job under a corporate entity; being the master of your destiny; transforming an idea into a million or billion dollars’ worth of business; aren’t all those part of the dream for so many? The rapidly booming global start-up ecosystem …
How to Strategies Customer Value Optimization To Boost Business ROI?
Customer Value Optimization is a comprehensive form of marketing that is focused on practices that would increase customer lifetime value for scalable ROI from customer acquisition investments. CVO practices enhance the overall customer experience, which enables the customers to evoke a sense of brand loyalty. …
Proven Ways to Increase your Email Engagement for Festive-Sales Boost
The holiday season is the busiest and the most exciting time of the year for businesses, especially the ones in retail. It presents a great opportunity to make up for all the sales shortfalls through the year, luring the customers with exclusive festive season offers …
Why Customer Value Optimization Is Important For Your Business?
The usual objective of a business is to generate leads, which in simple words is to grab the attention of the target audience. Now, let’s say, you gear up your marketing efforts, garner the desired attention from the customers you are targeting, and invest in …
9 Proven Ways To Reduce Your Email Unsubscription Rate
Every year, email marketers must accept a certain amount of projected email list depreciation, but as soon as that list continues to decrease due to unsubscribes, it’s time to hit the pause button. Unsubscribes are the real bummers for email marketers. Sure, every email list …
AI in Digital Marketing: All You Need To Know
Artificial Intelligence(AI) has been a trending topic for a long time now. It’s used in a variety of industries, including digital marketing. This is due to the fact that implementing AI in digital marketing tactics may assist you in providing better client experiences. Furthermore, they …
Top 10 Deadly Mobile SEO Mistakes to Avoid
As mobile phones and tablets are gaining popularity among people, it has become mandatory to design websites that are flexible across devices and keep a keen eye on mobile SEO. However, many websites are still not designed to accommodate varying screen sizes and load speeds. …
How to Personalize the Ecommerce Customer Journey To Boost Sales?
Consumers go through numerous phases between initially visiting your website and completing a purchase. A consumer digitally connects with your brand at multiple crucial points before finally deciding to make a purchase. It is this time of the customer’s visit on the website that businesses …
OTT Advertising: How Is It Helping Modern Business to Grow?
Social media and mobility have permanently changed communication, resetting customer expectations and shaking up wireless carriers’ and other ecosystem participants’ business models. In the media and entertainment world, a similar trend is emerging. On-demand content is the new trend. On-demand Video content has become famous …
