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Revamping a UK-based eCommerce Brand with a Shopify Website Upgrade
Revamping a UK-based eCommerce Brand with a Shopify Website Upgrade
Overview
Our UK-based client, Flow Brew, a seller of 100% organic mushroom powders approached us to update and optimize their Shopify website. Brainium’s eCommerce experts handled the process smoothly and delivered the updated site successfully.
Flow Brew is a UK-based brand, with a focus on 100% organic mushroom powders that promote focus, energy, calm, immunity, and gut health. Their products include a collection of high-quality and unique mushroom powders in different blends and packages that customers can purchase conveniently.
Brainium’s eCommerce specialists transformed Flow Brew’s Shopify website, by optimizing the site’s performance, updating its design for user-friendliness, and enhancing the checkout flow.
Challenges We Addressed
Before getting in touch with us, the client was facing several challenges with the user experience on their eCommerce website. Since they sell consumer packaged goods online, they noticed high cart abandonment rates due to a disorganized product listing page and a lengthy checkout process.
- A complicated checkout process that caused friction and delays in completing orders.
- Unresponsive interfaces, especially on mobile devices, making navigation difficult for customers.
- Missing billing and shipping information, leading to confusion and incomplete transactions.
These challenges made it difficult to provide a smooth, efficient shopping experience for customers, impacting overall conversions.
Our Approach
They contacted us to enhance their website, and we planned a comprehensive approach to revamp their Shopify site. Our goal was to optimize the user experience, improve navigation, enhance mobile responsiveness, and streamline the checkout process, ensuring a seamless, engaging shopping journey.
Tech Stack
Use Of Technology
- Shopify
- HTML
- CSS
Third-party integrations
- Shopify API: For managing products, orders, and customer data.
- Google Maps API: For location-based features like store finders.
- Payment Gateway APIs (Stripe and PayPal): For secure payment processing
- Klaviyo API: For email marketing and customer engagement.
Solution
To address the client’s needs, we carried out an end-to-end design update that transformed the appearance and user experience of their Shopify website, making it far more engaging and effective for customers.
- We created a clean, modern layout for the Flow Brew site that emphasized our client’s unique products and brand identity. Products were presented in a way that grabbed attention and prompted exploration, with visually appealing product grids, bold typography, and smart design.
- High-quality visuals, such as professional product images, vibrant banners, and interactive elements, were strategically placed throughout the site to create an immersive shopping experience.
- We designed logical, easy-to-use navigation for the site, restructuring menu categories, adding smart product filters, and implementing a predictive text search bar to help customers find products more efficiently.
- For mobile shoppers, we optimized the website for a seamless browsing experience across all devices. Responsive design and quick-loading pages ensured a flawless mobile experience.
- The checkout process was upgraded to reduce friction, minimize steps, and include autofill for payment and shipping details. Multiple payment options were integrated to accommodate various customer preferences.
Results
The revamp of the Flow Brew website delivers a streamlined, user-friendly experience that boosts customer engagement and satisfaction. Here’s how the updates are positively impacting the user journey:
Modernized Layout
Easy Navigation
Predictive Search Bar
Multiple Payment Options
High-Quality Images
Interactive Product Pages
Faster Page Loading
Client Feedback
Our client shared his experience working with us, highlighting the efficiency, affordability, and ongoing support provided throughout the project.
“Being a non-tech person, I’m glad I went with these guys. From day one, they laid out a timeframe and met the deadlines. The support and project manager were always quick to make any changes and fix bugs. The price was very affordable considering the complexities involved. I’m glad I found them, as the project would have never started otherwise. Highly recommend, and I’ll be using them for future projects, ongoing development, and improvements. I’ve also recommended them to my clients and friends.”
Testimonials
How our services bring about success
Daniel Tyzzer
We began working with Brainium around 4 months ago. This is our first time getting a website built and the Team at Brainium made the experience very enjoyable. We are based in Australia so one of our concerns was being able to get in touch with them. But they were always easily contactable. They responded quickly to all of our inquiries. Our site was finished very quickly and they worked very well with our team. We have no problems recommending their services.
Vijay R. Venkat
I wanted to take some time to let you know that your team has done great work in building the site. It took a lot of pain all the way to build a very good site. If you or your company needs any references in the future, feel free to let me know of the same. I am sure we are going to work again in the future to take this site to mobile phones. Thank you once again for helping me in setting up my business.
John Coakley
Brainium is the best company that I have worked with in terms of providing updates and setting expectations. Regarding project management, the timelines and deliverables were met as scheduled. I did not have to wait or inquire about what was going on or when expectations were to be met. You guys have worked side by side with me. You have fully understood my thought process and what I envisioned, and you superseded my expectations.
Steven Wilson
Brainium is the most amazing business. They always fulfilled every commitment above and beyond my expectations. Working with Brainium has been a highlight in my career, an amazing journey of discovery and success. My favorite experience with Brainium is their Solutions. I have learned so many “problem-solving” skills from this team. They truly are good at their job and deserve the highest commendations. I can’t wait to work with this team full-time again. Together, we have created a leading website for my industry. Once we open our online store, we are certainly set to become a market leader. Maybe I don’t know something, some coding, bugs, or some other mishap on the site, best of all Brainium is there to support me. Trustworthy and Reliable without a doubt!
