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Higher Web Traffic Generation via Facebook. A Case Study for Vault Active
Higher Web Traffic Generation via Facebook. A Case Study for Vault Active
About Vault Active
Vault Active is an Australian-based fashion and lifestyle brand that sells affordable and sustainably designed athleisure wear for men and women.
The e-commerce store provides an opportunity for local designers to grow their business and meet the desirable style of customers with unique personalities. The shop lives and breathes to instil confidence in consumers while embracing the modern Australian lifestyle.
They also wanted quick loading web pages and a good site structure to improve indexability and SEO rankings.
The Situation
The owner of Vault Active reached out to us as they were displeased with the conversion rate generated from Facebook ads.
They were running a promotional campaign in which Facebook users would register to win a pair of leggings for free. The client could not accumulate the desired conversion rate with the internal team, and the web traffic did not advance as a result.
Our Goals and Objectives
- To improve conversions via Facebook ads
- To generate web traffic from Facebook ads
- To increase the number of participants
Our Strategy
Phase 1:
Having a proven strategy for how images drive more clicks, we focused on an image-based solution. We ran two different ads: one of the ads featured a single image and the other displayed multiple images. Using images is a method to catch potential consumers’ attention quicker as they stop scrolling and look at the offer.
Phase 2:
Then we customised the image depending on ratio and included text to hint at the offer. We also crafted the text in a way that appealed to the target audience. Before implementing this step, we researched the age and interest of potential consumers so that the text could leave a lasting impact. In the end, we placed a call-to-action in order to lead customers to take the right action.We meticulously used Facebook insights to increase click-through-rate so that the ads do not fail. In addition to it, we ensured our client ROI throughout the campaign.
The Result
Testimonials
How our services bring about success
Ramesh Nistala
We enjoyed working with you as well. I think you and your team have tremendous potential and would love to engage with you again in future projects. I think your work ethic and professionalism is commendable and wish you every success in all your future projects. Thanks for your support during the entire MGM project and the other ongoing projects as well.
Boon Chuah
I am very pleased with the service I have received from Brainium. They were very professional and quick to respond (adjusting for time zone differences of course) to any of my queries, or issues that I had with the project. The development team was quick to follow up. They did a great job to ensure that the project was finished to my specifications, satisfaction, and in a timely manner. I’d like to thank the team for their hard work and I would definitely recommend the services provided by Brainium to anyone looking for quality web development services.
Mike Eldredge
I have been working with Brainium for several years now. They have provided assistance with projects across the technology spectrum including JQuery, PHP, and iOS. They are able to provide quality work and an excellent price.
Brian Hatter
Very happy with the overall experience. From the conception of the project to delivery, we always felt that Brainium was paying attention to our needs and did a very good job at implementing changes we made all the way while delivering a product that meets our expectations. Would not hesitate to work again with Brainium in the future.
