If you are not living under a rock, you already know what artificial intelligence is and what it can do. Even if you are not completely aware of it, you probably use artificial intelligence in your daily life. From using Google Assistance to fix an appointment to ordering a pizza with Alexa, AI makes our life faster, easier and better.

AI has found its use in the creative area for quite some time now. Mobile developers are using AI for generating better user experience. Similarly, web design companies are leveraging the power of AI technology to create designs as well.

Now, like any other industry that implements automated technology, there are two questions asked—Does this mean that the AI revolution will take place in the graphic design space? Will AI replace human designers in the future?

Let’s find out.

The Present Role of AI In Graphic Designing

According to statistics, 40% of the people who browse the internet respond better to visual information than text. This is why digital marketing agencies integrate appealing graphics to advertise their products or services. Content always works better when it’s visually represented.

AI technology has evolved a lot from what it was a few years back. One of the biggest achievements of AI in graphics is logo design. There are AI web design brands that use machine learning for logo design. Although it cannot completely mimic a human designer, they offer a lot of customization. Most importantly, it gets the job done faster and cheaper.

Tech giants like Adobe are using machine learning in its AI tool Sensei to create designs and enhance customer experience using visuals. Advertising and marketing need design. Posters, social media, packaging, infographics—companies are always trying to upbeat their previous designs. Study shows that 73% of companies use graphic design to improve their advertising qualities in order to beat their competition in the market.

Though the use of AI in the digital design space still takes a backseat with a lot of firms believing in human designers, it is soon becoming an asset to marketers.

How Can AI Be an Asset for Designers?

One of the major benefits of using AI for graphics designing is that it can reduce the workload by performing repetitive tasks, saving them time to focus on a more complicated picture.

AI web designs can do much more than assist graphic or web designers. It helps designers to create visuals by analyzing the available data to identify any patterns and develop models. For human designers, this can be an impossible task to do in a short time frame.

Let’s dive into more details to find out the impact machine learning through AI can create.

AI and brand designs

As we discussed earlier, AI has been useful in creating logo designs. Once where entrepreneurs used to spend thousands of dollars to find professional designers for their logos and can just do it with an internet connection.

Machine learning is becoming popular as they are affordable and can provide files in many formats, much like what freelancers on Fiverr can do for a brand. It is perfect for startups who are just starting to launch their products in the market and want something that’s accessible and affordable. AI logo makers are easy to use even for people who have limited knowledge about designs.

Automation of repetitive tasks

No matter what your job entails, some tasks actually require no creativity. For instance, predictable typography, differentiation in changing proportions, lattice agreement, and others that only require typical calculations.

AI technology helps designers with these repetitive tasks. AI can improve the way people think with innovative compositing techniques. Automation of routine tasks also helps creators to focus on extraordinary parts of the design.

Helps with design context interpretation

You see, while designing anything, be it a poster, a social media post, or whatever it is, the process works in different steps. It takes time to bring all the elements together to create a harmonious design for a brand.

AI-based software works on machine learning. It isn’t constrained by the time or dedication that a designer needs. AI tools can simply adopt multiple approaches to find a pattern focusing on the design context. It can interpret the needs and create numerous solutions. The alluring part of AI’s ability to automate tasks makes this technology useful in the design industry.

Offers speed and efficiency

AI can assist designers in creating designs at a speed that was pretty much unimaginable a few years back. This is due to AI’s ability to analyze a vast amount of data in a very short span of time and provide suggestions accurately.

For web design companies, this capability adds many benefits, enabling designers to work on multiple projects at a time. They can also design prototypes for companies that wish to run tests with their audiences.

These advantages of AI in the digital design space bring us to the next question.

Will Artificial Intelligence Replace Human Designers?

Machine learning and AI are the ‘it’ thing of today. Everyone is trying to implement some form of AI into their business model. AI can indeed improve your business productivity by 40%, however, there are some limitations when it comes to a machine working as your creative alternative.

Although AI is very capable of reducing the legwork for graphic designers, AI cannot replace a job that needs human insights and emotions. There are some major limitations of AI in graphics design:

Understanding the nuances

Nuance comes naturally to humans; it’s an instinct that cannot be replaced by machines. This is because AI doesn’t have emotional intelligence which is a key factor for a creative job.

Humans are capable of understanding emotions, comprehending body language, and identifying subtle changes. Thus, it cannot replace graphic designs that need certain undertones.

Lack of originality

What makes humans special is the fact that we have the ability to imagine. Imaginations lead to innovation. AI cannot imagine, it can only find a pattern and analyze data. But those things don’t suffice when we need originality in our work. Imagination fuels artistic power.

Lack of human touch

We know that the eCommerce industry is rising at a rapid pace today earning millions of dollars. However, why do you think people go to local shops to buy things?

Shopping offline provides a personalized human experience. You create a relationship with the owner of your local shop that cannot match online services.

It’s the same thing with graphic designing. Entrepreneurs want a human touch who can create designs based on their needs and understand their passion.

What The Future Holds?

Look, according to recent stats, the global GDP will grow by $15.7 trillion by 2030 due to AI. The massive scope of AI has resulted in 14% more startup growth over the last two decades.

In the future, AI has a lot to offer in design. Looking at the advancement of AR, VR, and MR, there are numerous opportunities to understand just how creative one can be with the implementation of AI.

Furthermore, web design services like Brainium are constantly pushing their boundaries where AI tools are helping our designers to build unique graphics. Our designers are integrating AI technology to build custom AR/VR applications and create responsive web designs.

Instead of thinking of AI as a threat and replacement to human designers, we should implement its intelligence to enhance our creativity and maximize our potential.